FICTIVE PROJECT
Party sequins representing 10 endangered animals through their looks.
Launching for the 10th anniversary of the brand Discount Universe, in parnership with WWF.
The tops are scannable in augmented reality and allow to make a donation (in addition to the percentage during purchase)
Launching for the 10th anniversary of the brand Discount Universe, in parnership with WWF.
The tops are scannable in augmented reality and allow to make a donation (in addition to the percentage during purchase)
Quick analysis of the brand and the stars-based communication
Logo of the collaboration
- graphical accident on the a to make the animals' looks
- choice of a no-serif typo to enter in the brand's codes and have a mainstream digital-oriented communication.
- reminder of the scannable advantage of the tops with "AR+"
- black logo to be adapted to all media, all very colorfull and texturised.
- graphical accident on the a to make the animals' looks
- choice of a no-serif typo to enter in the brand's codes and have a mainstream digital-oriented communication.
- reminder of the scannable advantage of the tops with "AR+"
- black logo to be adapted to all media, all very colorfull and texturised.
Creation of a coherent range of tops
- pair of eyes centered on the breast (in the brand's codes)
- animal seeming to stare and alert on the cause
- contrast of the colorfull sequins with a black belt reminding the concerned animal, the logo and the claim "save me - scan me"
- pair of eyes centered on the breast (in the brand's codes)
- animal seeming to stare and alert on the cause
- contrast of the colorfull sequins with a black belt reminding the concerned animal, the logo and the claim "save me - scan me"
Packagings containing the tops
Kaleidoscopic inspiration: "another look on the world and on the animal cause"
- pack sequins-print with remind of the bought top and of the concerned animal
- explanation of the approach at the back of the packaging
- as a classic kaleidoscope, we put the eye in the window and make it turn
- we see, at the bottom of the pack, sequins (at the colors of the top) creating visual impressions
Kaleidoscopic inspiration: "another look on the world and on the animal cause"
- pack sequins-print with remind of the bought top and of the concerned animal
- explanation of the approach at the back of the packaging
- as a classic kaleidoscope, we put the eye in the window and make it turn
- we see, at the bottom of the pack, sequins (at the colors of the top) creating visual impressions
Posters campaigns in the main American cities (where most of the target lives) and in the airports
The posters use the models as first look and the shape of the eye seen after.
It's conceived as a mise en abime: we enter in the graphical eye (with sequins background) then in the eyes of the animals (whose background is also sequins).
We can after see the logo of the collection then the QR code leading to the website.
The posters use the models as first look and the shape of the eye seen after.
It's conceived as a mise en abime: we enter in the graphical eye (with sequins background) then in the eyes of the animals (whose background is also sequins).
We can after see the logo of the collection then the QR code leading to the website.
Press release made of:
- a press page in the magazine keeping the codes of the posters (sequins, eye, model and logo)
- a leaflet sticked on the page presenting the 10 models and 10 animals in recto-verso + the explanation of the approach
- a press page in the magazine keeping the codes of the posters (sequins, eye, model and logo)
- a leaflet sticked on the page presenting the 10 models and 10 animals in recto-verso + the explanation of the approach
Social media campaign
with influencers in organic + sponsorised campaigns including egeries of the brand Discount Universe.
with influencers in organic + sponsorised campaigns including egeries of the brand Discount Universe.
Communication on the respective websites
of Discount Universe and WWF as well as resellers websites and numeric newspapers
of Discount Universe and WWF as well as resellers websites and numeric newspapers
